HI, THIS IS ALI.
GLAD YOU’RE HERE.
Highly creative, award-winning product and marketing professional with 10+ years of experience who lives in New York. Experienced in wireframes, design, writing user stories, qualitative and quantitative research, go-to market plans, strategy and roadmaps. Marketing campaigns and personal projects are featured globally on top websites in more than 6 languages. Experienced in tech, SaaS, artificial intelligence, agile and startup environment, product launching, design and marketing. Worked with different companies including but not limited to Disney, Lucasfilm, Marvel, Nike, beIN Sports, L’oreal, Coca-Cola, GSK, Bayer, Nescafé, P&G, Renault, Volvo, Merck, Pfizer and many more.
Featured globally many times on various websites in more than 6 languages such as Fubiz and DesignTAXI in addition to global and local awards like Cannes Lions, Epica, The Stevie and MIXX Awards. Vast experience in working with different categories including FMCG, Media&Entertainment, Pharmacy, Banking, Insurance, Automotive, Retail, Ecommerce, Technology, Telco, Energy, Fashion, Tourism, Logistics, Art&Culture, Luxury and Cosmetics.
Created a global success story on Facebook by increasing sales from Facebook for Volkswagen: 25% conversion rate and 2% increase in market share. Developed growth, digital, content, acquisition/retention, and e-commerce strategies for small business clients. Managed and optimized existing channels including websites and social media accounts. Set a new digital marketing strategy and implemented budget optimization for Google Ads campaigns resulting in 59% increase in ad clicks, 44% increase in new user acquisitions, and 39% increase in unique user sessions. Overall, campaigns generated 75% more leads, reduced CPC by 48% and cost-per-conversion by 42%.