We were the winners of a communication ideas competition for anti-piracy organized by RATEM and Ministry of Tourism and Culture with that print ad (pictured). Me, Simge Gülbahar and Emre Çil are the members of rit rat rut creative team. If you still haven’t seen the ad, here it is!
Basically, you see a download page. On the first button it says “Steal”, on the second button it says “Steal As”, on the third button you see “Cancel”. And the cursor stays on “Cancel” button. The idea is about “Thanks for not stealing. Because piracy is a theft.”